SaaS Financial Decision Suite
Havenpoint Workflow — demonstration company
A fictional B2B workflow-automation SaaS serving professional-service firms. Four modules share one synthetic dataset. Scenario changes affect the modules where they are financially relevant: churn and pricing flow through revenue and cash forecasts; hiring affects workforce costs, burn, and runway; expansion affects the expansion planner and cash position.
Scenario assumptions
One set of assumptions drives all four modules and the 12-month forecast.
MRR (Jun 26)
$247k
ARR $2.96M · 482 customers
Gross margin
82.3%
Operating margin 13.6%
Cash
$1.48M
Net burn (3-mo avg) $-45k/mo
Runway
∞ (cash-flow positive)
At trailing average burn
MRR and operating result — trailing 12 months
Fictional data. Operating profit approaches break-even as MRR scales.
12-month forecast under current scenario
Scenario: churn 1.00×, new-customer price 0%, hire off, UK expansion off.
Founder Decision Center
Every observation is computed from the synthetic dataset and the formulas in the metric dictionary — nothing is hand-written commentary.
Hiring affordability
On trackHiring the Senior Enterprise Engineer ($18k/mo fully loaded) keeps 12-month cash at $2.04M under current assumptions, but a downside case (1.5× churn, 0.8× new business) reduces runway to ∞ (cash-flow positive). It needs $22k of additional MRR to be margin-neutral.
Open module →Feature investment (NPV)
On trackThe Document Intelligence add-on module shows NPV $236,712 at a 12% discount rate under the base case. If build costs rise 25%, NPV falls to $131,712 — still positive but thin.
Open module →Churn watch
On trackTrailing revenue churn is 1.0% per month. At 1.00× churn, 12-month MRR ends at $288k versus $288k in the base case — a $0 swing from retention alone.
Open module →Tax-planning items
AttentionEstimated taxable income ($290k) differs from accounting profit ($198k) through 7 adjustments; 4 still need adviser review. Remaining estimated balance: $60k (illustrative).
Open module →Expansion timing
On trackUK entry (top-ranked option, weighted score 3.80) requires peak funding of $98k (payback 15.9 months). Current plan keeps minimum cash at $1.53M, leaving a buffer above six months of burn — financially supportable.
Open module →Assets = Liab. + Equity
$1.87M
$272k + $1.60M ✓
Working capital
$1.29M
Deferred revenue treated as a service obligation
12-mo scenario MRR
$288k
Break-even ~Jul 26
12-mo scenario cash
$2.25M
Minimum in period $1.53M